Market Wrap-Up for Feb.3 (EL, NEM, YUM, K, CME, CVS, more)

The markets got off to a negative start today, but within the averages were several names that stood out on the upside, helping push the averages green by the market close. Screaming higher today were shares of Estee Lauder ( EL ) after the cosmetics giant beat estimates on its earnings report and raised guidance significantly. This is a name we have been watching closely and one we will consider on decent pullbacks. Also moving up on earnings-related stories were Ross Stores ( ROST ), Yum Brands ( YUM ), and Kellogg ( K ). On the flipside, earnings results hurt stocks like Ameriprise Financial ( AMP ), CME Group ( CME ), and CVS Caremark ( CVS ). Holding the averages back today a bit are energy plays that are seeing some red following multi-day gains. Newmont Mining ( NEM ) announced an acquisition this morning of Fronteer Gold ( FRG ). I will be watching the mining companies closely to see if this can get gold and sliver out of their recent slump. As I get prepared to do a national radio campaign where I will be interviewed on about 20-25 different national affiliates (I will give readers a heads up whenever I know I will be going on somewhere) regarding my “Be a Dividend Millionaire” book and of course our business, I want to reflect on my initial foray into the media world. About two years ago, I reached out to a local NBC affiliate to talk about what was happening in the economy and it was quite an enlightening experience. I learned some lessons early on about the media biz and business news from a local affiliate standpoint. First of all, I went in cold with no experience or training, and that likely showed my first few times on the air (fortunately no Cindy Brady-style freezing when the on-air light came on). After that, I seemed to find my groove. Unfortunately at the time, the economy was in the dumps and there was little I could do to sugarcoat the situation. Being a tell-it-like-it-is person is not something that broadcasters enjoy, depending on the station and people you deal with. In my case, my segments were focused on avoiding layoffs and when will the economy rebound. I had little in the way I was able to contribute from an investing standpoint (not my call, but the station manager at the time). I also learned about writing your own segments, which is what I had to do. The anchor would literally receive my notes for the first time as I was being seated up at the anchor desk a minute before going on the air. Can you say chaotic? I stopped doing the segments as there was a bit too much demand on what was needed for me to produce the segments, along with being held back from showcasing my investing expertise. I am excited to begin working with a top media/PR person who has worked with some key names in the financial and publishing space. I hope I am able to keep things real during my upcoming media appearances, and won’t be forced…

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Market Wrap-Up for Feb.3 (EL, NEM, YUM, K, CME, CVS, more)

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